Advice for Realtors




Staging A Home for a Successful Sale


    Home staging is what you do beyond asking your seller to clean and de-clutter the home. It's about the art of making a house look bigger, brighter, cleaner, warmer, and inviting. "It what you do to make the next person to come through the home 'want to buy it,'" said Brian Ward, " an experienced Sarasota buyers agent. "Just as it is when you're about to go to a party, it's about dressing the house for sale, he added.

    There are people who do this for a living and they're good at it. Professional Stagers are highly skilled artists. Stagers possess the skills of a top-level designer and they create dramatic environments in each room that will appeals to all five senses of your prospective buyer. Look for a Stager who has earned the Accredited Staging Professional Master (ASP)designation. They are the real pros at this.

    Andree Huffine, a well-known Sarasota Florida luxury homes Realtor says, "Let's review a couple examples of things a professional stag er might do to make that home you just listed more attractive to buyers."

  • Apply "liquid gold" to kitchen and bath cabinets that appear dry to renew their original luster
  • Place large bowls of faux fruit such as polished apples, bright oranges, bananas and grapes to add color to a room
  • Rearrange living room furniture into "conversation areas" versus the way most people just place furniture against the walls.
  • {Place new, color-coordinated towels in the bathrooms along with lightly scented soaps
  • Bring in live plants and potted flowers inside the home
  • Add color and appeal to that drab picnic table out on the rear patio by setting it with bright, plastic dinner plates and wine glasses.

    What, you ask, will all this cost me (or the home seller)? The cost varies by city but "think about it this way," says one prominent listing agent for golf course homes in, The Meadows community in Sarasota Florida, "staging has been prevalent for years on the more upscale homes. Now it's coming into the mid-range home marketing arena and you cannot afford to miss a possible sale because you were just just a bit too conservative with the investment you were willing to make on a listing to get it sold quickly and at a high price." "That alone will bring you more clients and more income from future listings you might not have otherwise gotten." he adds.

    If you want to be a top-producer, it is important to realize that "selling" homes in what gets you the next lisitng. And, that requires more than making a listing presentation, listing the home at whatever price the seller wants and then just hoping some other Realtor will sell it for you. If it were that easy, everyone would be a Realtor and all of us would be rich.

Information and opinions expressed above have been derived from a variety of sources
and are believed to be accurate and timely but are not warranted.


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